I start by listening. We’ll talk — over Zoom, over coffee, on a walk. I’ll want to hear not just the facts of the case but the voice behind them. I’ll read everything you’ll give me, because I don’t know yet what’s going to matter.
From there, the work takes shape. It might be a book, an editorial platform, a strategy for establishing your authority in your field. Whatever it is, writing is how I think my way into it — early, rough, and open to revision until the whole thing holds together.
My Process
Ingestion
Interviews, documents, site visits, background reading. I come up to speed in your domain quickly — law, finance, science, history. I’ll ask more questions and read more material than you’ll expect.
Exploration
We aren’t going to think our way to a book, so I start trying out our ideas early. Some won’t work, but that’s the process. Some projects call for mind maps, slide shows, there are many ways to heat up the engine.
Architecture
Structure imposed on material rarely works. More often, it lives within the facts and ideas, and in the relationships between them. Digging it out is the turning point of every project.
Drafting & revision
Draft, react, revise. You never really know if something’s working until you see “if it writes.” Change a word, watch the ripples. The sweet and subtle pleasures of craft.
Collaboration
No ambitious project is a solo act. I work with designers, developers, and subject-matter experts — managing review cycles, aligning contributors, and keeping the whole effort moving. I’ve led these processes at scale and know how to get the best out of creative and technical teams without losing coherence.
Your role
Some clients hand over material and wait for a finished product. Others want to edit pages together. I’m flexible — we’ll figure out the cadence that works for you.
Your Project
Every project takes its own shape. I work over Zoom, in person, by email — whatever fits. Whether it’s a book, an editorial platform, a thought leadership strategy, or the project you’ve waited your whole career to start, I’m ready.